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Bridgestone announces a collaboration with fashion car culture brand Period Correct on the launch of a limited-edition golf and lifestyle apparel collection. The premium DRIVE capsule of unisex shirts, sweatshirts, hats, and more is available now exclusively from Bridgestone.
Period Correct’s position as a car culture fashion brand focuses on automotive nostalgia and timeless aesthetics made it a natural partner for a collaboration with Bridgestone Golf, whose parent company has been a leader in the automotive category for nearly 100 years. Specifically, the exclusive collection celebrates vintage Bridgestone advertising campaigns that connect the company’s influence in both car and golf culture.
“Golf is evolving and bringing in new audiences, and that’s making the game more popular than ever,” said Dan Murphy, President of Bridgestone Golf. “We want to find impactful and authentic ways to introduce Bridgestone to that new generation of players. This collaboration uniquely leverages our car and golf cultures to meet new audiences through a shared passion.”
“Cars and golf share a unique connection – both require precision, performance, and a true passion for craftsmanship,” said Bryan Calvero, Founder of Period Correct. “With this collaboration with Bridgestone Golf, we’re merging the worlds of motorsport and the greens, celebrating a lifestyle defined by design, dedication, and the thrill of the experience. It’s about bringing together two passions in a way that speaks to enthusiasts of both.”
