Bridgestone Celebrates Lady Precept's 'Sweet 16' With Enhanced Feel and More Distance

Bridgestone Golf, the #1 ball-fitter in golf, announced today that the most popular ladies' golf ball in the history of the game - The Lady Precept - is getting a fresh makeover for its 16th birthday. The 2015 Bridgestone Lady Precept is newly engineered as the softest women's golf ball on the market to deliver exceptional performance for moderate swing speed golfers, with an infusion of enhanced feel and more distance to make it the best performing ladies ball, tee-to-green, ever made.

Through its industry-leading golf ball-fitting program - now having catalogued swing speed data on more than 15,000 women golfers - Bridgestone has gleaned technical insights to further extend the Lady Precept's track-record as the #1 selling women's golf ball in the game, providing even greater performance benefits to amateur female golfers. For instance, the ball's core has been softened and, as a result, preliminary player testing has shown distance increases of 4-6 yards off the tee. In addition, the softer surlyn cover provides better greenside performance, without sacrificing the distance loss women golfers experience with tour-level urethane cover golf balls.

"At Bridgestone our #1 goal is to make products that enhance our customers' enjoyment of the game," said Corey Consuegra, Senior Director of Marketing - Bridgestone Golf. "No other company in the industry has the expertise we do when it comes to understanding the relationship between female golfers' swings and their golf ball needs. The 2015 Bridgestone Lady Precept was perfected over previous versions based upon what we learned from our ever-expanding ball-fitting database, to deliver more distance and better feel than ever before."

The new 2015 Bridgestone Lady Precept will feature a street price of $19.99 per dozen and will be available in white, optic yellow and optic pink at golf specialty stores and green grass retailers nationwide beginning June 1, 2015.

For more information on the entire 2015 Bridgestone Golf ball line and to find the ball that fits your game, visit www.bridgestonegolf.com. There you will find variety of fittings aids: ball-fitting event schedule, online ball selection guide and access to chat live online with expert Bridgestone fitting technicians.

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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.

Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including Fred Couples, Paula Creamer, Matt Kuchar, Davis Love III, Brandt Snedeker, Hudson Swafford, Lee Trevino and Karrie Webb. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. For more information visit http://www.bridgestonegolf.com.