Bridgestone Eclipses 300,000 Live Consumer Ball Fittings

Bridgestone Golf further solidifies its position as the #1 ball-fitter in golf by announcing today that it has surpassed the 300,000 live ball fittings milestone. The "Bridgestone Challenge," the company's in-person, free, live launch monitor-based ball-fitting program has been educating golfers on how to find the right ball for their game since 2007. Now with 20 teams activated throughout the United States, (and dozens more internationally) Bridgestone Golf fits nearly 2,000 golfers per week, during the golf season. To celebrate this milestone, Bridgestone Golf is calling on those who have experienced a Bridgestone Challenge fitting to share their success stories and possibly be featured on Bridgestone's website and social media.

Through ball-fitting, Bridgestone offers a service previously reserved for the world's best players to all golfers. Using launch monitors, Bridgestone's team of ball-fitting technicians analyze golfers' swings and make a science-based recommendation as to which ball is the best choice for each individual. After nearly 8 years and more than 300,000 fittings, Bridgestone has amassed a larger body of knowledge about amateur golf swings than any of its competitors – leading to innovative new products that have bridged gaps in the marketplace.

After 300,000 fittings, below are some key findings brought to life through the Bridgestone Challenge:

• 75% were playing the wrong ball for their game
• 75% were recommended a better ball for their swing, gaining on average of 9.4 yards per drive
• 13.83 avg. yards per drive gained for e6 fit consumers
• 10.28 avg. yards per drive gained for B330-RX fit consumers
• Additional stats available upon request

"In 2007, we launched ball fitting to show consumers how a properly fit golf ball can help their game," said Corey Consuegra, Senior Director of Marketing – Bridgestone Golf. "Today, ball fitting is something that nearly all golfers consider and we are proud to be the originator and leader in golf ball customization."

For more information on The Bridgestone Challenge visit www.bridgestonegolf.com/product/ball-fitting

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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.

Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including Fred Couples, Paula Creamer, Matt Kuchar, Stacy Lewis, Davis Love III, Brandt Snedeker, Hudson Swafford, Lee Trevino and Karrie Webb. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. For more information visit http://www.bridgestonegolf.com.

Bridgestone Golf, Inc. is proud to be the #1 Ball Fitter in Golf as the industry leader in live launch monitor fittings. Bridgestone provides three ways for golfers to find the ball that best fits their game: live fittings through the Bridgestone Ball Fitting Challenge, live online chats with ball fitting experts through its B-FIT service, and an easily accessible Online Ball Selection Guide that utilizes aggregate data from real world fittings to recommend the best ball for you. For more information on ball fitting, including a complete schedule of Ball Fitting Challenge events, visit www.bridgestonegolf.com.