Bridgestone Golf Introduces Precept Powerdrive and Laddie Extreme Golf Balls

COVINGTON, GA – Bridgestone Golf – manufacturer of premium golf balls, clubs and accessories – today unveils new Precept Powerdrive and Laddie Extreme golf balls, available now at select retailers nationwide and bridgestonegolf.com.

Both models provide excellent distance and value to consumers, as the Powerdrive is available in a 15-ball pack for $15.99 and the Laddie Extreme is sold as a double dozen (24 golf balls) for $19.99. Additional features of each model include:

• Precept Powerdrive – Maximized longer distance due to its high velocity muscle-fiber core and optimized 372 Aerodynamic Dimple Design.
• Laddie Extreme – Extreme distance comes from its enhanced muscle-fiber core. Great feel comes from the Touch N’ Control Ionomer cover.

"After years of conducting in-depth golf ball fittings for players of all skill levels, we’ve learned that the needs of customers are very diverse and that we need a wide variety of high-quality and affordable options," says Adam Rehberg, Golf Ball Marketing. "The Powerdrive and Laddie Extreme balls really speak to the player who wants maximize distance off the tee without putting stress on their wallets."

Separating Bridgestone from all other ball manufacturers is the company’s unique and proven approach to new product development. It introduced a proprietary Ball Fitting system in 2007 and uses the data gathered to drive research and development. This real-world understanding of player needs was a catalyst in the creation of the company’s most popular offerings, include the recently launched e6 SOFT and e6 SPEED series ($28.99 per dozen), as well as many more.

In addition to the new Powerdrive and Laddie Extreme, Bridgestone Golf designs a diverse portfolio of golf balls to meet the needs of all player performance characteristics, including the B330, B330S, B330RX, B330RXS, e6 SOFT, e6 SPEED, Extra Soft and Lady. More information on the company’s ball, club and accessories offerings are available at www.bridgestonegolf.com.

Bridgestone's professional staff features FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, three-time major champion Nick Price, Bryson DeChambeau and LPGA Tour stars Stacy Lewis, Paula Creamer and Karrie Webb.

About Bridgestone Golf

Bridgestone Golf USA is based in Covington, GA and manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands. The company started making golf balls in 1935 and, as the world's largest tire manufacturer, leverages its 900 rubber polymer science engineers worldwide to produce high-performing products. Customer swing and related data, captured through its popular, nationwide ball-fitting program, advises continuous advancement of ball technology. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.

More information: www.bridgestonegolf.com.