Bridgestone Golf Unveils JGR CB Forged Irons for Mid to High-Handicap Players

COVINGTON, GA – Bridgestone Golf – manufacturer of premium golf balls, clubs and accessories – will debut its JGR CB Forged irons on November 1 at retailers nationwide and at bridgestonegolf.com.

Created for mid to high-handicappers, the new JGR cavity-back set ($899 steel, $949 graphite retail) incorporates innovative design to improve consistency and distance control on approach shots. Unique to the game-improvement category, they are forged from premium 1020 carbon steel to provide superior feel at impact. Augmenting attractive, classic styling, distinctions include:

• Increased Offset – Promotes higher trajectory and steeper descending angle for reliable stopping power into greens
• Large Sweet Spot – Creates exceptional forgiveness thanks to a hitting area 4% bigger than Bridgestone's popular J15 CB irons
• Tapered Rear Mass – Carries a low center-of-gravity for easy launching distance
• Wider Sole with Beveled Edge – Minimizes digging for smooth turf interaction
• Longer Face – Distributes weight and stabilizes MOI to reduce distance and loss of accuracy on off-center strikes

"Our expert engineers created game-improvement irons specifically for those who need a little extra forgiveness, but refuse to compromise on look and feel," says Angel Ilagan, President and CEO of Bridgestone Golf. "It's our obligation to easily enable better performance and more enjoyment, and JGR technology answers that call."

Available as a seven-club set – 5-iron through approach wedge – JGR irons features the acclaimed True Temper XP 95 shaft. This smooth-loading model launches the ball high with mid-spin, and Flex Chamber technology delivers kick without increasing spin for consistent distance and ball control.

The JGR irons join the respected Bridgestone line-up of Tour-proven drivers, fairway woods, hybrids, irons, wedges and putters tailored to players of all abilities.

Complementing its critically-acclaimed clubs is Bridgestone's mantra that for golfers to improve, they must play the correct balls for their unique games. To accomplish this, the company introduced its proprietary Ball Fitting system in 2007. This has not only allowed Bridgestone to develop the most optimal golf balls for all player types, but helped the company engineer and recommend equipment based on a vast knowledge of golfers swings around the world.

Bridgestone's professional staff features FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, three-time major champion Nick Price, Bryson DeChambeau and LPGA Tour stars Stacy Lewis, Paula Creamer and Karrie Webb.

About Bridgestone Golf

Bridgestone Golf USA is based in Covington, GA and manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands. The company started making golf balls in 1935 and, as the world's largest tire manufacturer, leverages its 900 rubber polymer science engineers worldwide to produce high-performing products. Customer swing and related data, captured through its popular, nationwide ball-fitting program, advises continuous advancement of ball technology. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.

More information: www.bridgestonegolf.com.