Bridgestone Golf Unveils New e6 Series Golf Balls

COVINGTON, GA – Bridgestone Golf – manufacturer of premium golf balls, clubs and accessories – is offering an advanced look at the new e6 SOFT and e6 SPEED series golf balls to retail partners in select warm weather markets and on bridgestonegolf.com beginning November 1, with nationwide rollout coming in early 2017.

Developed using data gathered from more than 2 million in-person and online ball fitting sessions, the e6 series is the company's most popular ball because testing proves it is 9 yards longer and 31% straighter than leading competitors*. The new models improve upon this heritage and offer players the choice to select a feel that suits individual preference. Additional details include:

• e6 SOFT provides wonderful feel throughout the bag, reduces driver spin for longer distance and optimizes launch with irons/wedges for superior stopping power
• e6 SPEED delivers explosive initial ball velocity for incredible straight distance
• Both models feature new Delta Dimple Technology, minimizing air resistance to further enhance distance and accuracy

Separating Bridgestone from all other ball manufacturers is the company's unique and proven approach to new product development. It introduced a proprietary Ball Fitting system in 2007 and uses the data gathered to drive research and development. This real-world understanding of player needs was a catalyst in the creation of the e6 SOFT and e6 SPEED series ($28.99 per dozen).

"We've learned through years of conducting fittings that the vast majority of golfers are using a product that is detrimental to their performance," says Adam Rehberg, Golf Ball Marketing. "Few generate the speed necessary to make the Pro V1** or other Tour balls perform optimally, and the results could be dramatic losses in distance and accuracy. The new e6 series is precisely designed to provide longer and straighter shots."

In addition to the new e6 Series, Bridgestone Golf designs a diverse portfolio of golf balls to meet the needs of all player performance characteristics, including the B330, B330S, B330RX, B330RXS, Extra Soft and Lady. More information on the company's ball, club and accessories offerings are available at www.bridgestonegolf.com.

"We are the clear industry leaders in ball fitting, our team has measured millions of swings with all types of golfers and captured data on their performance needs," says Elliot Mellow, Marketing Manager of Ball Fitting. "Unlike competitors, we are not advocating that most amateurs play a Tour level ball, rather we designed the new e6 series to benefit the widest variety of players. In fact, 83% of golfers show a performance gain* when switching from Pro V1** to e6."

Bridgestone's professional staff features FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, three-time major champion Nick Price, Bryson DeChambeau and LPGA Tour stars Stacy Lewis, Paula Creamer and Karrie Webb.

*Source: Bridgestone Golf Ball Fitting Data.

**Pro V1 is a registered trademark of Acushnet Titleist.

About Bridgestone Golf

Bridgestone Golf USA is based in Covington, GA and manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands. The company started making golf balls in 1935 and, as the world's largest tire manufacturer, leverages its 900 rubber polymer science engineers worldwide to produce high-performing products. Customer swing and related data, captured through its popular, nationwide ball-fitting program, advises continuous advancement of ball technology. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.

More information: www.bridgestonegolf.com.