Forged For Forgiveness

COVINGTON, GA – Bridgestone Golf, the #1 ball-fitter in golf and a recognized industry innovator, announced today the launch of its new JGR Hybrid Forged Irons at the 2016 PGA Merchandise Show. The new Bridgestone JGR Hybrid Forged Irons use innovative technologies and materials to deliver longer distance and more forgiveness, while maintaining the buttery feel golfers have come to expect from forged irons.

"Similar to how we identified a gap in the market and invented the category of Tour balls for amateur swings back in 2008, we noticed that there was major gap in the club market for players who wanted the feel of a forged iron, but needed more forgiveness," said Josh Kinchen, Golf Club Marketing Manager, Bridgestone Golf, Inc. "Our solution is the JGR Hybrid Forged Irons. JGR Irons deliver unmatched forgiveness, launch and distance due to their incredibly low and deep center-of-gravity and face design."

The forgiveness and performance that the JGR Hybrid Forged Irons generate is achieved through three primary technologies:

1. Ultra-thin Face Design
   Crafted from a proprietary metal alloy, Ultimate Strong Metal 2.0 features unparalleled tensile and yield strength in an ultra-thin (1.5mm) face for greater repulsion, forgiveness and longer carry distance.
2. Low and Deep Center-of-Gravity
   Utilizing a unique wide-sole design that resists digging at impact, the center-ofgravity in the JGR irons is located in the extreme lower rear of the club, allowing for incredibly easy, high launching distance.
3. Turbo Rubber Composite Insert
   Bridgestone's patented insert in the clubhead dampens vibration at impact, further enhancing its soft forged feel and saves discretionary weight to optimize perimeterweighting forgiveness.

The JGR Hybrid Forged Irons come standard in a set of 6-PW2 with both steel (Nippon™ NS Pro Zelos 8) and graphite (UST Mamiya™ Recoil) shaft options. Street Price for steel is $699 and for graphite it is $749. Custom shaft and grip options are available.

The JGR Hybrid Forged Irons will be available at retail on March 4, 2016.

Visit www.bridgestonegolf.com to learn more about Bridgestone Golf's 2016 plans and to view the comprehensive lineup of new products.

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Editor's Note: High-Res images of all new Bridgestone equipment are available upon request.

Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including Paula Creamer, Fred Couples, Matt Kuchar, Stacy Lewis, Nick Price, Brandt Snedeker, Hudson Swafford and Karrie Webb. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. For more information visit http://www.bridgestonegolf.com.