Bridgestone Golf Introduces Extra Soft Golf Ball Line

Bridgestone Golf – manufacturer of premium golf balls, clubs and accessories – today unveils the new Extra Soft golf ball series, available now at select retailers nationwide and bridgestonegolf.com.

The Extra Soft ($21.99) provides maximum length on all shots for mid-to-high handicappers, without the harsh feel and feedback associated with many balls engineered to improve distance. An enhanced core design creates additional forgiveness off the tee, helping players consistently achieve longer, straighter drives. Extra Soft models will be offered in white, yellow and pink colors.

"After more than a decade of performing golf ball fittings for players of all skill levels, we've learned that golfers have different needs, preferences and budgets," says Adam Rehberg, Golf Ball Marketing. "With Extra Soft we've developed a ball that feels amazing, but doesn't sacrifice the distance or accuracy that is often seen as a drawback to playing a softer ball."

Separating Bridgestone from all other ball manufacturers is the company's unique and proven approach to new product development. It introduced a proprietary Ball Fitting system in 2007 and uses the data gathered to drive research and development. This real-world understanding of player needs was a catalyst in the creation of the company's most popular offerings, including the recently launched e6 SOFT and e6 SPEED series ($28.99 per dozen), as well as many more.

In addition to the new Extra Soft, Bridgestone Golf designs a diverse portfolio of golf balls to meet the needs of all player performance characteristics, including the B330, B330S, B330RX, B330RXS, e6 SOFT, e6 SPEED, Powerdrive, Laddie Extreme, and Lady. More information on the company's ball, club and accessories offerings are available at www.bridgestonegolf.com.

Bridgestone's professional staff features 14-time major championship winner Tiger Woods, FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, three-time major champion Nick Price and rising star Bryson DeChambeau.

About Bridgestone Golf

Bridgestone Golf USA is based in Covington, GA and manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands. The company started making golf balls in 1935 and, as the world's largest tire manufacturer, leverages its 900 rubber polymer science engineers worldwide to produce high-performing products. Customer swing and related data, captured through its popular, nationwide ball-fitting program, advises continuous advancement of ball technology. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.

More information: www.bridgestonegolf.com.