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Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today that 5 of its 2019 premium golf ball models received gold medal designation in the 2019 Golf Digest Golf Ball Hot List, including its ground-breaking, newly launched e12 SOFT golf balls.
In the Over $35 category, Bridgestone’s award-winning TOUR B series (which includes four primary models – TOUR B X, TOUR B XS, TOUR B RX and TOUR B RXS) added to its trophy case with all 4 balls yielding Hot List gold. The TOUR B family, which replaced the company’s popular B330 line, provides golfers with exceptional feel, accuracy and distance. Bridgestone utilized the data from measuring more than 2.5 million swings in the R&D process to determine how specific design characteristics benefit different types of players. The fruits of this labor showed as Bridgestone’s TOUR B family was the only golf ball family to earn 5-star ratings (the highest a product can get) in both the innovation and performance categories.
In the $26-35 price point category, Bridgestone’s newly launched e12 SOFT took home gold as well. In fact, the e12 SOFT was 1 of only 2 surlyn covered balls to earn gold in the category. The new e12 SOFT builds off of the innovative 3-piece, Surlyn construction of the popular e6 golf ball with an added dimension of power coming from the new active acceleration mantle layer. The e12 SOFT was unveiled at the 2019 PGA Merchandise Show to tremendous fanfare, which showed, as the ball earned the 2nd highest demand score in the mid-tier category.
“At Bridgestone Golf we have a larger body of data on consumer golf swings than any of our competitors by a wide-margin, thanks to our pioneering Ball Fitting program that was launched 12 years ago,” said Elliot Mellow, Golf Ball Marketing Manager – Bridgestone Golf. “We use that data to design a wide array of golf balls to fit golfers of all stripes from Tour stars like Tiger Woods to weekend recreational players trying to break 90. The fact that Golf Digest has recognized us for driving innovation in the golf ball category in 2019, awarding 5 of our balls with gold medals, is additional validation of our approach.”
For more information on the company’s entire offering of golf balls and for help selecting the right ball for you, visit bridgestonegolf.com.
About Bridgestone Golf
Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over 2.1 million fittings via a combination of live-fitting, online selection and its B-FIT App. The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Bryson DeChambeau and Lexi Thompson. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information: bridgestonegolf.com.
Media Contact:
Jared Kelowitz, JDPR, jaredk@jdpr.com, cell: 864.901.2957
