Bridgestone’s New TOUR B XW-1 Wedges Deliver Buttery-Soft Feel and Enhanced Spin Greenside

New Biting Rail Milled Finish Grooves Optimize Spin and Control Greenside

(COVINGTON, GA) – Bridgestone Golf – the #1 ball-fitter in golf, revealed today its new TOUR B XW-1 collection of wedges, its softest and highest spinning wedges ever designed for better players. The XW-1 Wedges feature Bridgestone’s proprietary, new Biting Rail Milled grooves leading to more spin on approach and greenside recovery shots.  Premium forged from 1020 mild carbon steel, the XW-1 Wedges provide the ultimate in soft feel better players prefer.     

“Low-Mid handicappers are going to love the control and feel that our new TOUR B XW-1 Wedges deliver,” said Zack Kupperbusch, Golf Club Marketing Manager – Bridgestone Golf.  “The combination of the industry’s most premium forging and our new Biting Rail Milled grooves provide unparalleled softness and optimum spin on a variety of short shots.”      

The new TOUR B XW-1 Wedge series is designed with three separate sole configurations, each intended to optimize the types of shots played with that particular club. The F (Flat) sole is found in the 50-degree gap wedge, and intended to optimize turf interaction on full or mid-range approach shots providing added stability at impact for a more penetrating ball flight. The M Sole, or the “Multi-Purpose Sole” characteristic of the 52, 54, 58 and 60-degree wedges, focuses on providing versatility for all the varying shots one would hit during a round.  From hooded bump-and-runs to open-flange flop shots, the M-Sole delivers maximum controllability. Finally, the A Sole, or the “Forgiving Sole” offers supreme forgiveness in the 56-degree wedge, whether you’re hitting an explosion shot to get out of a steep face bunker, or pin-hunting from the fairway.

The XW-1 wedges are available in right-hand only with a satin chrome finish and come stock with a Modus Tour 105 stiff shaft.  With retail availability beginning March 4, 2019, the street price will be $139.99 per club.  The TOUR B XW-1 wedges will be available through Bridgestone Golf’s proprietary equipment demo program, Test Drive, and all Club Champion retail locations.   

For more information on Bridgestone Golf’s award-winning TOUR B family of golf balls and clubs, visit www.bridgestonegolf.com.

About Bridgestone Golf

Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over 2.1 million fittings via a combination of live-fitting, online selection and its B-FIT App.  The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Brandt Snedeker, Bryson DeChambeau and Lexi Thompson.  Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information:  bridgestonegolf.com.

Media Contact:

Jared Kelowitz, JDPR, jaredk@jdpr.com, cell: 864.901.2957