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COVINGTON, Ga. – On the heels of the most-talked about golf ball launch at the 2020 PGA Merchandise Show, Bridgestone Golf, the #1 Ball-Fitter in Golf, unveiled today its highly anticipated new version of the popular TOUR B XS – Tiger Woods edition balls. The new TOUR B XS-TW balls, a strong collaboration between Tiger and Bridgestone, deliver a game-changing combination of driver distance and greenside control unlike anything ever before, thanks to Bridgestone’s new REACTIV Urethane® cover. From a performance perspective, the TOUR B XS-TW edition balls are identical to the standard TOUR B XS model that Woods currently is using in all professional competitions.
The 2020 TOUR B XS-TW balls feature the unmistakable “TIGER” sidestamp that replicates how the 15-time major winner marks his balls. In addition, new commemorative packaging that recalls Tiger’s emotional first major championship in more than a decade, last April among the Georgia Pines, makes these balls just as suitable for a collector to display on a shelf as they are for play on the course.
The new TOUR B XS-TW featuring a REACTIV cover has been partially responsible for an increase in Tiger’s driving distance and substantially more greenside spin in 2020. REACTIV is the golf world’s first SMART Urethane – using an “impact modifier” to deliver a shock absorbing soft cover on slow impact shots for more spin and control - and high resilience on high impact shots for more power and distance. The material reacts differently depending on the force of the impact. In essence, on the violent impact of a driver, REACTIV rebounds quicker than other urethane covers, generating more ball speed and longer distance. On the softer touch and feel of wedge shots, REACTIV keeps the ball on the face longer, allowing golfers to impart more spin and have better control in the short game.
“Tiger Woods has proudly stated that he has never been more involved with the design of a golf ball from birth of concept to final model, than he has with the new 2020 TOUR B XS golf ball, so it is only fitting that we offer a version to consumers with the same TIGER sidestamp that Woods himself uses,” said Elliot Mellow, Golf Ball Marketing Manager for Bridgestone Golf. “Combining this incredible new ball with some really cool new packaging that was taken from the 72nd green at Tiger’s huge major win last spring, should really appeal to golfers and collectors. This ball truly is a celebration of the nearly 20-year relationship Tiger has had with Bridgestone’s engineers throughout his playing career.”
The Bridgestone TOUR B XS-TW will hit retail in mid-March and feature a street price of $44.99 per dozen. For more information on the TOUR B XS-TW and the entire family of 2020 TOUR B balls, visit www.bridgestonegolf.com.
About Bridgestone Golf
Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has 800 golf ball design patents. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over 2.2 million fittings via a combination of live-fitting, online selection and its new VFIT service. The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Bryson DeChambeau, Rocco Mediate and Lexi Thompson. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information: bridgestonegolf.com.
Media Contact:
Jared Kelowitz, JDPR, jaredk@jdpr.com, cell: 864.901.2957
