BRIDGESTONE GOLF CELEBRATES 15 YEARS OF SUPPORTING TEE IT UP FOR THE TROOPS WITH RELEASE OF NEW LIMITED EDITION E12 SOFT PATRIOT PACK

COVINGTON, Ga. - Bridgestone Golf, the #1 Ball-Fitter in Golf, unveiled today its new Limited Edition e12 SOFT Patriot Pack supporting Tee It Up for the Troops.  The Patriot Pack features a dozen of the award-winning e12 SOFT white golf balls and a bonus sleeve of the popular e12 SOFT Matte Red, all housed in a red, white and blue themed package that any American patriot would be proud to display.  A portion of proceeds from sales will benefit Tee It Up for the Troops. 

Tee It Up for the Troops is a national non-profit organization that has donated greater than $11 million to programs that deliver critical services to help veterans from all eras heal and transition from the battlefront to the home front.  Through its REUNION Outreach Program and other partnering veteran service organizations, Tee It Up for the Troops provides support for six critical areas of need for veterans and their families: Golf and Sports Rehabilitation, Suicide Prevention, PTSD and Traumatic Brain Injuries, Employment, Housing/Homelessness, and Family/Caregiver Support. Hosting more than 50 charity events held in over 40 states annually, Tee It Up for the Troops considers it a privilege to honor, remember, respect, and support all those who serve(d) in the United States Armed Forces. 

“Tee It Up for the Troops and Bridgestone have a storied history together, as the organization’s founding and the Bridgestone Golf brand’s entrance into the U.S. Market coincided in 2005,” said Dan Murphy, President and CEO of Bridgestone Golf. “Over the past 15 years both of us have grown together and we are excited to honor our 15-year relationship with this new e12 SOFT Patriot Pack initiative.  Bridgestone continues to serve as a National Sponsor, providing golf balls to the organization’s more than 50 tournaments annually.”

The e12 SOFT delivers increased firepower off the tee and reduced sidespin for players who need it most using a proprietary Active Acceleration Mantle layer as a key component of their 3-piece construction.  The Active Acceleration Mantle is comprised of a High-Performance Polymer material that provides increased thrust and higher initial velocity at impact, while allowing Bridgestone to soften the core for greater forgiveness and enhanced feel.  In addition, the balls utilize Bridgestone’s Delta Wing Dimple pattern for less drag and optimized aerodynamics. The e12 SOFT is designed specifically for players with less than 105 mph swing speeds who fight sidespin challenges.  

The Bridgestone e12 SOFT Limited Edition Patriot Pack hits retail this week and features a selling price of $29.99 per dozen.  For more information on the entire family of 2020 Bridgestone Golf balls, visit www.bridgestonegolf.com. 

About Bridgestone Golf

Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has 800 golf ball design patents. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over 2.2 million fittings via a combination of live-fitting, online selection and its new VFIT service.  The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Bryson DeChambeau, Rocco Mediate and Lexi Thompson.  Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information:  bridgestonegolf.com.

Media Contact:

Jared Kelowitz, JDPR, jaredk@jdpr.com, cell: 864.901.2957