BRIDGESTONE’S NEWEST e6 GOLF BALL CARRIES ON THE HERITAGE OF SOFT FEEL AND DISTANCE IN AN IMPROVED OVERALL PACKAGE

COVINGTON, Ga. - Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today that the new e6, the longest running current model in the company’s lineup, is now made a with larger, softer core, offering moderate swing speed players more distance with improved feel and overall performance.

Features of Bridgestone’s newest e6 include a two-piece construction with a larger, softer core for an exceptionally soft, responsive feel and added distance for moderate swing speed players. Though the e6 has enjoyed an impressive 15-year track record of success, the new design is specifically tailored to modern players who value a ball that provides a melted-butter feel at impact without the loss of distance sometimes associated with lower compression models. In the case of the new e6, those with moderate driver swing speeds can greatly benefit from the larger, more responsive core formulation as well as Bridgestone’s advanced dimple technology and aerodynamics.

“The e-Family has a lengthy, storied history at Bridgestone,” said Elliot Mellow, Golf Ball Marketing Manager – Bridgestone Golf. “The e6 is actually the longest running model in the e-Family and is our most successful two-piece Surlyn golf ball model to date. It has a significant following among moderate-speed players who demand a very soft feel with maximum distance off the tee and enhanced forgiveness on the long- and mid-irons. As a bonus it also provides incredible feel on and around the green.”  

Bridgestone’s newest e6 golf balls carry a retail price of $21.99 per dozen and are available in white and optic yellow. The new e6 will be available at retail on February 26^th.

For more information on the company’s entire offering of golf balls and for help selecting the right ball for you, visit bridgestonegolf.com.

About Bridgestone Golf

Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over 2.1 million fittings via a combination of live-fitting, online selection and its VFIT video ball fitting.  The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Bryson DeChambeau and Lexi Thompson.  Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information:  bridgestonegolf.com.

Media Contact:

Mike Chwasky, JDPR, mikec@jdpr.com, cell: 310.614.6249