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COVINGTON, GA - Bridgestone Golf staff player Jason Day teamed with Lydia Ko to win the Grant Thornton Invitational in Naples, Florida on Sunday. Day’s confidence in his brand new 2024 Bridgestone TOUR B X prototype golf ball yielded incredible scores including a 58 in the first round and a pair of 66s on the weekend for a 26-under-par finish. This is the first win for the new prototype golf ball.
“Jason has been playing at an extremely high level since he first joined Bridgestone Golf in 2022, with a win at the Byron Nelson this past Spring and now a second win at Grant Thornton with Lydia Ko, a great talent from the LPGA,” said Dan Murphy, Bridgestone Golf President and CEO. “He’s also been instrumental in the development of our 2024 TOUR B prototypes by providing invaluable insights and feedback, particularly regarding the TOUR B X, which he has been playing for most of his time with Bridgestone. Seeing this type of performance before the ball is officially introduced makes us even more excited to share it with the public next month, and we offer Jason our heartfelt congratulations on a well-earned victory.”
The Australian, who originally played Bridgestone’s TOUR B XS when he joined Bridgestone Golf in 2022, continued to work with Bridgestone Golf fitters and found, as Tiger Woods eventually did, that the TOUR B X yielded a bit more distance off the tee and more optimal all-around performance for his game. The new 2024 prototype model, which will be officially introduced in January, was developed with guidance from Tiger Woods and Day himself, and is the highest performing TOUR B X model to date.
“Tiger and I worked with the Bridgestone team on the design of the new ball over the last year and we got it dialed in perfectly. It’s still very long but provides a bit more spin around the greens, which I love. I’m excited to play the new TOUR B X moving forward and think a lot of players who get fitted for it will find it’s easily the best X-ball ever made.”
The new 2024 TOUR B X prototype golf ball used by Jason Day will be officially introduced in January 2024, and will be available for purchase in February, 2024. For help selecting which premium Bridgestone model is right for them, consumers should visit BridgestoneGolf.com to try Bridgestone’s Online Ball Selection Guide.
About Bridgestone Golf
Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over four million fittings via a combination of live-fitting, online selection, OTTO Autonomous Ball Fitting, and its V-FIT video ball fitting. The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by Tiger Woods, Fred Couples, Matt Kuchar, Jason Day, Chris Gotterup, and Lexi Thompson. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information: bridgestonegolf.com.
Media Contact:
Mike Chwasky, JDPR, mikec@jdpr.com, cell: 310.614.6249
