BRIDGESTONE GOLF PARTNERS WITH PABST BLUE RIBBON FOR 180th ANNIVERSARY COLLAB

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COVINGTON, Ga. – Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced a new collaboration with Pabst Blue Ribbon beer. The collaboration, which celebrates the 180^th anniversary of Pabst Blue Ribbon’s creation in 1844, includes a limited-edition Bridgestone TOUR B X dozen box as well as a limited-edition golf towel complete with both Pabst and Bridgestone logos.  

“We are proud to be associated with such a historic American brand,” said Dan Murphy, President of Bridgestone Golf. “Both Pabst Brewing Company and Bridgestone Golf manufacture in the USA, and both believe strongly in American craftsmanship. This is a collaboration rooted in celebrating American manufacturing.”

The Bridgestone Golf x Pabst Blue Ribbon 180^th anniversary limited-edition TOUR B X golf balls ($44.99/dozen) will feature the anniversary logo on the ball and will come in commemorative packaging. The limited-edition towel ($29.99/each) features a unique Pabst Blue Ribbon print. The golf balls and golf towel will be available exclusively on bridgestonegolf.com.

The limited-edition Bridgestone TOUR B X golf ball features all the same impressive technologies as the in-line model including the new REACTIV X System with REACTIV iQ Smart Cover Technology and XCLRNT mid-layer for increased distance and control. Other features include Gradational Compression for reduced spin off the tee, Dual Dimple technology for less in-flight drag, and Seamless Cover Technology for improved aerodynamics and overall consistency.

For help selecting which TOUR B model is the right ball for them, consumers should visit bridgestonegolf.com to use Bridgestone’s online golf ball selection tool.

About Bridgestone Golf

Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over four million fittings via a combination of live-fitting, online selection, OTTO Autonomous Ball Fitting, and its V-FIT video ball fitting.  The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Jason Day, and Chris Gotterup. Bridgestone Golf USA is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information:  bridgestonegolf.com.

Media Contact:

Mike Chwasky, JDPR, mikec@jdpr.com