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COVINGTON, Ga. – Bridgestone Golf today announced a collaboration with fashion car culture brand Period Correct on the launch of a limited-edition golf and lifestyle apparel collection. The premium DRIVE capsule of unisex shirts, sweatshirts, hats, and more is available now exclusively at BridgestoneGolf.com.
Period Correct’s position as a car culture fashion brand that focuses on automotive nostalgia and timeless aesthetics made it a natural partner for a collaboration with Bridgestone Golf, whose parent company has been a leader in the automotive category for nearly 100 years. Specifically, the exclusive collection celebrates vintage Bridgestone advertising campaigns that connect the company’s influence in both car and golf culture.
“Golf is evolving and bringing in new audiences, and that’s making the game more popular than ever,” said Dan Murphy, President of Bridgestone Golf. “We want to find impactful and authentic ways to introduce Bridgestone to that new generation of players. This collaboration uniquely leverages our car and golf cultures to meet new audiences through a shared passion.”
The Bridgestone Golf x Period Correct capsule includes a number of premium items that will appeal to both golf and auto culture fans alike. The capsule includes golf caps and a bucket hat, T-shirts, sweatshirts, a quarter-zip pullover, Bridgestone’s TOUR B X golf balls complete with custom Period Correct logo, and more. All the items in the DRIVE capsule are limited and will not be offered again once they’re gone.
“Cars and golf share a unique connection – both require precision, performance, and a true passion for craftsmanship,” said Bryan Calvero, Founder of Period Correct. “With this collaboration with Bridgestone Golf, we’re merging the worlds of motorsport and the greens, celebrating a lifestyle defined by design, dedication, and the thrill of the experience. It’s about bringing together two passions in a way that speaks to enthusiasts of both.”
To purchase items in the DRIVE collection or to learn more about Bridgestone Golf products, please visit BridgestoneGolf.com.
About Bridgestone Golf
Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over four million fittings via a combination of live-fitting, online selection, OTTO Autonomous Ball Fitting, and its V-FIT video ball fitting. The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Jason Day, and Chris Gotterup. Bridgestone Golf USA is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information: bridgestonegolf.com.
About Period Correct
In the context of vintage design, “Period Correct” has been widely used as a way to discern the credibility of a car build, or design of an interior, the term has carried an air of exclusivity in addition to its authenticity. Period Correct now encompasses the passion of those who have an appreciation for classic excellence in design, architecture, collectibles, and of course vintage autos, without judgement. Period Correct is the lifestyle brand for a new generation of automotive enthusiasts.
We draw inspiration from architecture, world-class engineering and performance, the creators, and their passion. Our products are fueled by premium materials, distinct design, and exclusive collaborations.
Media Contact:
Mike Chwasky, JDPR, mikec@jdpr.com
