Bridgestone's Newly Redesigned e-Series Balls Tackle Flight Challenges and Deliver Increased Distance

Bridgestone Golf, the #1 ball-fitter in golf, announced today the launch of its newly redesigned e-Series golf balls. The 2015 e-Series models will continue to deliver the exceptional flight performance golfers trust and expect and the introduction of Bridgestone's proprietary, breakthrough WEB Dimple Technology brings added distance across the line. Bridgestone will continue to proudly manufacture the e-Series in the USA.

"Our e-Series balls have long been trusted by golfers struggling to overcome ball flight challenges," said Corey Consuegra, Director of Marketing - Bridgestone Golf. "The 2015 e-Series delivers that same great flight performance while offering tangible distance gains courtesy of our new WEB Dimple Technology."

WEB Dimple Technology covers will be featured across the 2015 e-Series family. Bridgestone's newest, proprietary design utilizes a cutting-edge "spidering" pattern that affords 10% more dimple-surface-coverage than the previous e-Series models. This new pentagonal, WEB pattern combined with the aerodynamics of our Dual Dimple design reduces drag, resulting in a more penetrating ball flight and greater distance.

"We're very pleased with distance increases we've seen from WEB Dimple Technology during testing. In both robot and live testing, we have seen substantial distance increases versus previous models," noted Consuegra. "The distance increases are consistent and significant. It's exciting for our team to see the results at the test site, and we can't wait for golfers to see the results on the course."

More information on the e-Series models can be found below:

e5

The e5 is a unique 2-piece urethane construction designed for golfers needing higher ball flight, more distance and greater control.

e6

The 2015 e6 is the softest multilayer golf ball on the market and is designed to help players eliminate slices and hooks.

e7

The multilayer e7 model is designed purely for faster, longer, more penetrating shots, reducing the ballooning in windy conditions often encountered by golfers with a higher ball-flight.

The new 2015 e5, e6 and e7 balls will feature a street price of $28.99 per dozen (MSRP $38 per dozen) and will be available at golf specialty stores and green grass retailers nationwide beginning February 2015.

For more information on the entire 2015 Bridgestone Golf ball line and to find the ball that fits your game, visit www.bridgestonegolf.com. There you will find a variety of fittings aids: ball fitting event schedule, online ball selection guide and access to chat live online with expert Bridgestone fitting technicians.

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Editor's Note: High-Res images of all Tour Staff and all new Bridgestone equipment are available upon request.

Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Bridgestone and Precept brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including Fred Couples, Paula Creamer, Matt Kuchar, Davis Love III, Brandt Snedeker, Hudson Swafford, Lee Trevino and Karrie Webb. Bridgestone Golf, Inc. is a wholly owned subsidiary of Bridgestone Sports Co. Ltd., whose headquarters are in Tokyo. For more information visit http://www.bridgestonegolf.com.